Deep Industry Experience. Real Relationships. Measurable Impact.
CleanTerra Communications offers decades of digital infrastructure and energy sector expertise, established relationships, and a results-driven approach that sets us apart.
We unite public relations, strategic marketing, thought leadership, corporate narrative, community engagement, and executive training to build reputations, influence decisions, and advance business objectives.
Industry insiders. Not generalists.
We know the financiers, technologies, markets, and key players shaping your success. Whether its permitting, PPAs or project finance, we speak your language. We hit the ground running.
The right relationships. The right conversations.
Our longstanding relationships with the reporters and editors covering power and digital infrastructure give our clients a distinct advantage. We know how to deliver compelling narratives, earn meaningful coverage, and elevate our clients' voices in the conversations driving the industry.
Execution that drives business outcomes.
Whether you're securing permitting approvals, attracting capital, building assets or marketing technology, we align communications strategy with your business priorities – and execute with purpose, precision, and measurable impact.
Our Team
Ellen Backus
Founder
As Founder and Senior Counselor at CleanTerra Communications, Ellen Backus brings nearly 30 years of experience in corporate communications, thought leadership, crisis communications, media relations, and executive presentation training. She helps leaders translate complex ideas into compelling stories that strengthen reputations, elevate industry voices, and advance business goals.
With 15 years of renewable energy experience spanning utility-scale and distributed solar, energy storage, EVs, and mobility, Ellen also brings expertise across telecommunications, technology, digital infrastructure, maritime shipping, and logistics. Her clients include Arevon, ARRAY Technologies, CleanCapital, Electrify America, IBM, Lenovo, Verizon, and Veson Nautical.
Ellen has supported leading clean energy organizations, including ACORE, SEPA, and the U.S. Energy Storage Association, now part of ACP. She is a member of the SEIA Education Committee, a WRISE Leadership Circle member, and a lead speaking recruiter for Infocast, a Clarion Events company.
Liora Bram
Senior Counselor
Liora Bram brings extensive public relations, product marketing, and strategic communications experience across the utility, clean energy, telecommunications/cable, technology, and media sectors. Her former clients include Vodafone, U S West, Comcast, ADT, LoJack, Tyco Corporation, and IBM. She also has extensive trade show experience and has worked with producers to market and expand the reach of events throughout North America.
As an elected member of her town’s School Committee, Liora brings firsthand experience navigating public meetings, engaging stakeholders, and communicating in a highly visible leadership role. This perspective informs her work at CleanTerra, where she prepares executives and technical experts for public hearings, media interviews, presentations, and other high-stakes speaking engagements.
Combining deep PR expertise with an understanding of public-facing leadership, Liora helps clients translate complex issues into clear, compelling messages and communicate with confidence, credibility, and authority.
Sabrina Crider
Senior Counselor
Sabrina Crider understands the business behind the story - and how communications can move it forward to build reputations. With more than 20 years of global brand and corporate communications experience, Sabrina has helped companies navigate changing markets, strengthen their market positioning and communicate with impact. Her expertise spans global media strategy, executive visibility, corporate narrative development and crisis and issues management.
Sabrina's experience ranges from Silicon Valley startups to Fortune 500 companies, with a focus on clean energy, consumer and enterprise technology, and corporate branding. Her work includes EV charging infrastructure, RFID, supply chain and logistics, emissions innovation and sustainable fuels. Representative clients and organizations include Volkswagen Group's Electrify America and Electrify Canada, Zebra Technologies, Enterprise, the National Marine Manufacturers Association, AT&T Interactive and Verizon Telematics.
Before moving into agency work, Sabrina held senior communications roles at Yahoo! Inc. and SideStep (now Kayak.com), developing media strategy across the U.S. and Europe.
Stephanie Ericson
Senior Counselor
As Senior Counselor at CleanTerra Communications, Stephanie Ericson brings more than 15 years of experience in corporate reputation, thought leadership, executive visibility, crisis communications, and media relations. She helps organizations translate business priorities into strategic communications that build trust, strengthen reputations, and advance business goals.
Stephanie’s experience spans energy, technology, mobility, consumer brands, and the public sector, with expertise in solar, energy storage, automation, IoT, and enterprise technology. Her clients have included Arevon, Lenovo, Electrify America, ABB, Cognizant Technology Solutions, Enwave Energy, Kraft Heinz, Goodyear, and the Chicago Police Department.
Before agency work, Stephanie held client-side communications roles and served as Director of Communications for the Michigan Association of Counties, representing the state’s 83 county governments on state and federal issues. She was named a PRWeek Woman to Watch in 2020.
